Daniel Wille, Chief Product Officer, Life Fitness

Speaker Bio

Dan Wille is the Chief Product Officer at Life Fitness, the global leader in commercial fitness equipment. Dan has extensive knowledge of the health and fitness industry and over 29 years of experience at Life Fitness, having first joined the company in 1994. During his tenure, he has held various roles of increasing responsibility across product development, marketing and sales.

Presentation Title - "Strategy, what are you not going to do?

Presentation description – We are often asked, “What is your company strategy and vision?”. This sets off months of meetings, deep discussions and debate on the direction of the company. These discussions range from markets and regions of opportunity, NPD projects, operational infrastructure  and talent needs to execute on the strategy. Almost never do those discussions contain what is not in the strategy and what we will avoid to remain focused and on task with the current strategy. Staying within strategy and prioritizing resources against projects that deliver the strategy is the easy part, saying no to the ones that don’t is the hard part.